About Us

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Acute Collective is a lively, inclusive community space open to all. We celebrate growth and beauty in every form in our vibrant hair studio full of laughter and happy plants. We also carry a capsule collection of limited-edition Acute apparel.

Our aim is to help everyone in our community express their individual style and feel amazing. We work with all hair types and offer a range of services including advanced cuts and color, extensions, blowouts, and wedding and special occasion styling. And the magic we work for clients who come to us with over-dyed, bleached, burned, or damaged hair has earned us the nickname “the hair hospital.” As part of supporting a healthy, abundant collective, we proudly use cruelty free and environmentally friendly products by Kevin Murphy, for sale both in the studio and through our online store.

Our clients and neighborhood are our collective—come in to refresh your look, make a new plant friend, or just hang out. All are welcome!

Learn about our hair services and make an appointment here.

Restock your favorite products in our online Kevin Murphy store.

 
 

Linda Tho,Mas

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Linda began her nearly 20-year career internationally before settling in San Francisco, where she’s created a dedicated following with her infectious energy and serious professional skills, perfected through advanced training from Kevin Murphy and Color.me. She founded Acute in 2012 to create an open, welcoming space for her wide community of clients and collaborators, and she’s since grown the collective to include her love of plants and design. Acute Collective is a reflection of Linda’s easygoing warmth—a neighborhood space that invites everyone in and adds beauty in their day.

Book with Linda | Visit Linda’s Instagram

 

Andrea Hernandez

Andrea joined Acute Collective as a Junior Stylist in 2022. She’s a true San Francisco native who grew up in a household of strong, creative women. Beauty, styling, hair, and makeup have been a part of her life from the beginning—a way to connect with family and friends. She brings that love of connection, as well as a love of art (especially anime and manga!) to the studio, working with each client to create a look that highlights their individual style.

Book with Andrea | Visit Andrea's Instagram

 
 

See more of Acute’s looks from our feed below…